
A bold, minimalist public health billboard campaign featuring geometric abstraction and confident messaging. The design uses stark contrast between white space and vibrant blue shapes to create visual impact against an urban brick backdrop. The typography is clean and direct, emphasizing clarity and accessibility for a mass audience.
Colors
Layout
Asymmetrical composition with diagonal geometric shapes anchoring the left side, leaving generous white space for typography on the upper left and brand mark on the lower right.
Typography
Clean, contemporary sans-serif typeface in black; appears to be a modern humanist font prioritizing legibility and approachability











