
A bold, contemporary billboard design for HOIST featuring a striking color-blocked layout with vibrant orange and neutral tones. The composition juxtaposes construction photography with minimalist typography and provocative messaging, creating a modern recruitment advertisement with strong visual hierarchy and industrial aesthetic.
Colors
Layout
Asymmetrical composition with left-aligned orange block containing logo and imagery, balanced by right-aligned white panel with typography and secondary branding.
Typography
Bold, sans-serif typeface in black for 'HOIST' and body copy; clean, modern, and highly legible at distance











